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  2. Serviceable available market - Wikipedia

    en.wikipedia.org/wiki/Serviceable_available_market

    The serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firm's existing core competencies and/or past performance. The biggest consideration when calculating SAM is that a firm most likely can only service markets that are core or directly adjacent to its current ...

  3. Social studies of marketing - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_marketing

    The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...

  4. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

  5. Sociotechnology - Wikipedia

    en.wikipedia.org/wiki/Sociotechnology

    Positive economics is the study of existing (or historical) means of exchange- a social science such as sociology, history, and political sciences. Normative economics is the social technology because it attempts to create different kinds of economic arrangements.

  6. Science and technology studies - Wikipedia

    en.wikipedia.org/wiki/Science_and_technology_studies

    A communications artifact (Rugby Aerial Tuning Inductor) at the Science Museum, London, UK . Science and technology studies (STS) or science, technology, and society is an interdisciplinary field that examines the creation, development, and consequences of science and technology in their historical, cultural, and social contexts.

  7. Social construction of technology - Wikipedia

    en.wikipedia.org/wiki/Social_construction_of...

    At the point of its conception, the SCOT approach was partly motivated by the ideas of the strong programme in the sociology of science (Bloor 1973). In their seminal article, Pinch and Bijker refer to the Principle of Symmetry as the most influential tenet of the Sociology of Science, which should be applied in historical and sociological investigations of technology as well.

  8. Social studies of finance - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_finance

    Social studies of finance is an interdisciplinary research area that combines perspectives from anthropology, economic sociology, science and technology studies, international political economy, behavioral finance, and cultural studies in the study of financial markets and financial instruments. Work in social studies of finance emphasizes the ...

  9. Bruno Latour - Wikipedia

    en.wikipedia.org/wiki/Bruno_Latour

    Bruno Latour (/ l ə ˈ t ʊər /; French:; 22 June 1947 – 9 October 2022) was a French philosopher, anthropologist and sociologist. [5] He was especially known for his work in the field of science and technology studies (STS). [6]