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Nowadays, most newspapers and magazines have converted to a "modular" system that simplifies ad size and eliminates the need to figure out column inches. In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc.
Original file (SVG file, nominally 1,160 × 1,090 pixels, file size: 26 KB) Render this image in Ukrainian (uk) Italian (it) (default language) . This is a file from the Wikimedia Commons .
An advertising column or Morris column (French: colonne Morris, German: Litfaßsäule) is a cylindrical outdoor sidewalk structure with a characteristic style that is used for advertising and other purposes.
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Nowadays, most newspapers and magazines have converted to a "modular" system that simplifies ad size and eliminates the need to figure out column inches. In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc.
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Approximate nominal dimensions are in millimetres. A Swedish daily newspaper in broadsheet format, 1980. Newspaper formats vary substantially, with different formats more common in different countries. The size of a newspaper format refers to the size of the paper page; the printed area within that can vary substantially depending on the ...