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Albert Bandura (4 December 1925 – 26 July 2021) was a Canadian-American psychologist and professor of social science in psychology at Stanford University, who contributed to the fields of education and to the fields of psychology, e.g. social cognitive theory, therapy, and personality psychology, and influenced the transition between behaviorism and cognitive psychology.
The Bobo doll experiment (or experiments) is the collective name for a series of experiments performed by psychologist Albert Bandura to test his social learning theory. Between 1961 and 1963, he studied children's behaviour after watching an adult model act aggressively towards a Bobo doll . [ 1 ]
Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
Following that study, Albert Bandura tested whether the same was true for models presented through media by constructing an experiment he called Bobo Doll Behavior: A Study of Aggression. In this experiment Bandura exposed a group of children to a video featuring violent and aggressive actions.
Albert Bandura mentions that the environment plays an important role as it is the stimuli that triggers the learning process. For example, according to Bandura (1978), people learn aggressive behaviour through 3 sources: Family members, community and mass media.
The Bobo doll experiment was a study carried out by Albert Bandura who was a professor at Stanford University. It focused on the study of aggression using three groups of preschoolers as the subjects. Bandura took inflatable plastic toys called Bobo dolls and weighted them down to always stand upright.
Albert Bandura, who is known for the classic Bobo doll experiment, identified this basic form of learning in 1961. The importance of observational learning lies in helping individuals, especially children, acquire new responses by observing others' behavior. Albert Bandura states that people's behavior could be determined by their environment.
Bandura argues that in developing a moral self, individuals adopt standards of right and wrong that serve as guides and restraints for conduct.In this self-regulatory process, people monitor their conduct and the conditions under which it occurs, judge it in relation to moral standards, and regulate their actions by the consequences they apply to themselves.