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He was the architect of what turned out to be one of the most lucrative deals in hip hop history: rapper 50 Cent's Vitamin Water pact. When Coca-Cola paid $4.1 billion for Vitamin Water's company Glaceau three years later, 50 Cent received $100 million, [1] and Lighty received an undisclosed sum. [9]
J. Darius Bikoff, a self-proclaimed health nut born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some Vitamin C and drank some mineral water. As he consumed the items, he started thinking about the idea of having ...
[54] 50 Cent's video game, 50 Cent: Bulletproof was released in November 2005. 50 Cent portrays himself and provides his likeness and voice in the video game, with the video game also featuring music from his first two studio albums. Olivia, Lloyd Banks, Young Buck, and 50 Cent (left to right) in Bangkok, February 2006
A decade or two ago, the idea of drinking "vitamin water" would have conjured up thoughts of swallowing a metallic-tasting dietetic -- essentially, drinking your vegetables.
Ted S. Warren/APOprah Winfrey and Starbucks CEO Howard Schultz have tea. Would you expect Oprah Winfrey to show up at your local Starbucks (SBUX)? In a way she has. Last month, the company ...
Curtis James Jackson III, better known as 50 Cent, is a rapper, actor, producer and entrepreneur whose rags-to-riches story is arguably the greatest in hip-hop history. 50 Cent Says People Are ...
50 Cent is #1 on Forbes' 2008 Hip-Hop Cash Kings, making $150 million last year for his Vitamin Water deal, his sales of Curtis, and his G-Unit clothing, and his record label. Following behind is Jay-Z at #2, Diddy at #3, and Kanye West at #4.
A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.. The colorful advertisement in question ...