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Unobtrusive research (or unobtrusive measures) is a method of data collection used primarily in the social sciences. The term unobtrusive measures was first coined by Webb, Campbell, Schwartz, & Sechrest in a 1966 book titled Unobtrusive Measures: Nonreactive Research in the Social Sciences . [ 1 ]
Communication Studies is a peer-reviewed academic journal that covers communication processes, specifically communication theory and research. It was established in 1949 as the Central States Speech Journal , obtaining its current title in 1989.
Communication Research Reports is a quarterly peer-reviewed academic journal covering communication studies. It was established in 1984 and is published by Routledge . The journal specializes in the publication of reports-style manuscripts using social scientific methods (such as quantitative data analysis).
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Communication Research is a bimonthly peer-reviewed academic journal that covers the field of communication studies and explores the processes, antecedents, and consequences of communication in a broad range of societal systems.
This category includes academic, peer-reviewed journals in communication studies and related fields. Subcategories This category has the following 3 subcategories, out of 3 total.
Journal of Applied Communication Research is a quarterly peer-reviewed academic journal published by Taylor & Francis on behalf of the National Communication Association. JACR publishes original scholarship that contributes to knowledge about how people practice communication across diverse applied contexts. All theoretical and methodological ...
A common solution to reactivity is unobtrusive research that can replace or augment reactive research. Unobtrusive research refers to methods in which the researchers are able to obtain information without interfering in the research itself. Results gathered from unobtrusive methods tend to have very high test-retest reliability. [8]