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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The university was established on 27 September 1965 by the Yogyakarta branch of the Atma Jaya Catholic University Institute of Indonesia. The founders were R.A. Soehardi, A.J. Liem Sioe Siet A., Sutijoso, Oey Liang Lee and Leo Sukoto.