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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4 ] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.
Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
Wood had met Kevin Plank while attending Fork Union Military Academy, and the two of them along with Kip Fulks co-founded the apparel company Under Armour. [5] Wood eventually decided to leave Under Armour after 10 years of being in charge of the company's sales and marketing efforts.
In under a year, AuctionWeb had sold over $7 million worth of goods, and in 1997, the company was renamed eBay. As of 2022, it had 1.7 billion product listings . Under Armour™, Inc.
"Buildings and apparel lines are numbered either 96 (for the year he founded Under Armour) or 37 (for the number of KP’s college football jersey)," I wrote then. "One corridor at headquarters is ...
It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.”
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit [15] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed.
Under Armour made several major mistakes over the past five years. First, founder and CEO Kevin Plank promoted the idea that UA was a tech company instead of a footwear and apparel maker. A ...