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Following the acquisition, any new Heatons shops were built with an attached Sports Direct section and existing Heatons shops were altered to additionally accommodate a Sports Direct section. Older shops had the Sports Direct section branded as "Sportsworld", a former named used in the UK but which continued to be used in Ireland for some time ...
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, ...
In December 2023, Sports Direct announced a two-year partnership with Louth GAA, becoming the official partner of the men's senior, U20, and U17 teams in both football and hurling. [31] Sports Direct FAI Cups. In 2023, Sports Direct became the title sponsor of the Football Association of Ireland's (FAI) Men's and Women's FAI Cups. [32]
The NIFL Premiership, known as the Sports Direct Premiership for sponsorship purposes, [2] and Irish Premiership colloquially, [3] [4] is a professional association football league which operates as the highest division of the Northern Ireland Football League – the national league in Northern Ireland.
The first USC store opened in 1989 in Edinburgh and specialised in sports clothing. USC originally stood for 'United Sports Corporation' and was founded by Angus Morrison and David Douglas. [1] USC was purchased for £43 million by Sir Tom Hunter in 2004. [2] The company entered into administration on 29 December 2008, [3] [4] and 15 stores ...
The 2023 FAI Cup, known as the Sports Direct FAI Cup for sponsorship reasons, [1] was the 103rd edition of the Republic of Ireland's primary national cup competition. It featured teams from the League of Ireland Premier Division and the First Division, as well as non-league teams.
The 2023–24 NIFL Premiership (known as the Sports Direct Premiership for sponsorship reasons) was the 16th season of the NIFL Premiership (the highest level of league football in Northern Ireland), the 123rd season of Irish League football overall, and the 11th season of the league operating as part of the Northern Ireland Football League.
The 2023 Northern Irish Women's Premiership, currently branded as Sports Direct Women's Premiership [1] for sponsorship reasons, is the 20th season of the top-tier women's football league in Northern Ireland. Cliftonville were the defending champions. [2]
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