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The red Lego logo introduced in 1973 is updated. It is a graphically tightened version of the logo used for the past 25 years. Lego rereleases the Crusaders, Black Knights, and Dragon Masters themes. Insectoids, a sub-line of Lego Space is introduced. Lego Cyberslam, is introduced. 1999 Legoland California opens in Carlsbad, California.
On 25 November 2019, the Lego Group announced the acquisition of Bricklink, the world's largest Lego fan community, from Nexon for an unknown price, which was expected to be finished before the end of 2019. [34] In November 2020 Lego announced its largest set to date: a replica of the Colosseum in Rome containing 9,036
Lego Media also operated a motion picture division, which produced the BBC children's series Little Robots for Cosgrove Hall Films. [47] In 2003, this division was rebranded to Create TV and Film Limited and became independent from the Lego Group under Lego's majority owner Kirkbi A/S, which allowed Create TV and Film to branch onto other projects.
Target, Amazon and Walmart have loads of Lego discounts for the Christmas shopping season. These rarely-on-sale Lego sets — from Mario to the NYC skyline — are a steal for the holidays Skip to ...
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On June 16, 2015, European Court of Justice upheld Lego's figure trademark. [13] Lego had in 2009 filed its copyright claims into a U.S. Customs database that led to the seizure of Best-Lock shipments coming in from Asia. In October 2011, Lego filed in US District Court in Hartford filed against Best-Lock over the mini-figure trademark. [6] [14]
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.