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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
The social judgement theory examines how the assessment and perception of one's ideas are consistent with current attitudes. As new ideas are present, it is assessed by contrasting with one's current beliefs. Muzafer Sherif examined how one has their own latitudes of perception of their ideas and that may be opposing to others' point of view.
In moral psychology, social intuitionism is a model that proposes that moral positions are often non-verbal and behavioral. [1] Often such social intuitionism is based on "moral dumbfounding" where people have strong moral reactions but fail to establish any kind of rational principle to explain their reaction.
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill ; a way to establish a connection with the other person.
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
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Social judgment theory – emphasizes the distance in opinions, and whether it is in the "acceptance latitude" or "rejection latitude" or in the intermediate zone. This concept relates to the peripheral processing route because when a person already has a strong opinion on the idea (an anchor), they are more likely to take the peripheral route ...