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Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
The original name of the shoes were Tournament later being renamed to Campus in the 1980s. Part of what made the shoes a success is the thicker overall design of the shoe when compared to other shoes from Adidas like the Samba or Gazelle. [2] This can be seen from the bigger sole, the bigger upper of the shoe, and even the wider stripes on the ...
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.