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  2. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services. Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service ...

  3. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  4. Customer communications management - Wikipedia

    en.wikipedia.org/wiki/Customer_communications...

    All CCM technologies feature design interfaces that primarily use a visual layout software to define the structure of the communication. These design interfaces create a basic visual structure of a communication that is later populated by a production engine with data, variably created data, static content elements, rules-driven content elements, externally referenced content and other ...

  5. Corporate social media - Wikipedia

    en.wikipedia.org/wiki/Corporate_social_media

    Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...

  6. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Social media system is considered as the fast-moving platform adjacent to the immense development of digital media as the modern-day tool in communicating knowledge and information. The merging of one's capacity to create a message and the digital means to translate it has an enormous influence in considering social media as a prevailing and an ...

  7. Enterprise social networking - Wikipedia

    en.wikipedia.org/wiki/Enterprise_social_networking

    Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0 ), which is essentially social software used in " enterprise ...

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