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Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In Europe, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
Cheerio or Cheerios may refer to: Cheerios, a breakfast cereal with a number of variations; Cheerio (company), a Japanese soft drink company Cheerio (drink), a Japanese soft drink; Cheerio Meredith (1890–1964), American character actress; Charles K. Field, eponymous host of the radio program Cheerio
Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979. [1] Honey Nut Cheerios has a honey and almond flavor, making it sweeter than the original. . While Honey Nut Cheerios used to be made with actual nuts, as of 2006, the nuts were discontinued, and natural flavor from peach and apricot pit is used instead [citation need
In a $9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with the overall cereal market declining due to reduced consumption of sugar and dairy products. [31] Kellogg's and General Mills each had 30% of the market share for cold cereals. Honey Nut Cheerios was the leading cold cereal. [31]
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne , Switzerland , and markets cereals in more than 130 countries (except for the U.S. and Canada , where General Mills markets the cereals directly).
Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique.