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In addition to paying Pelé a percentage of Puma King boot sales, Puma paid him $120,000 ($2.85 million in 2022) to tie his laces prior to Brazil's quarter-final game against Peru to advertise their boots.
[2] [9] Puma however would break the pact, and pursuant to a sponsorship deal, Pelé asked the referee to delay the start of Brazil's game against Peru so that he could tie his shoes, and thus all the cameras were focused on his Puma King boots. [3] Pelé led Brazil to glory, winning the 1970 World Cup, and his star power greatly contributed to ...
German firm Puma's flagship shoes are the Puma King Platinum, Puma Future, and Puma One worn by Sergio Agüero, Cesc Fàbregas, and Antoine Griezmann. [citation needed] Footballer Zlatan Ibrahimović wearing Adidas red boots. The Puma King boots have been worn by players, such as Pelé, Eusébio, Johan Cruyff, and Diego Maradona. [22]
In 2010, Penalty started sponsoring the Spanish Futsal League, and, one year later, the company signed an exclusive agreement with Víctor Valdés, [2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.
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Topper is a sportswear brand established in Argentina and currently owned by Brazilian company "BR Sports", headquartered in São Paulo. [1] The brand is commercialised in South America, mainly in Brazil, Uruguay, Paraguay and Argentina, where it markets a wide range of products from footwear to clothing.