Search results
Results From The WOW.Com Content Network
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [ 6 ]
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888. [1] In 1891, Asa Candler purchased the rights to the formula from Pemberton's estate, founded the Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula. He also made changes to ...
Coke vs. Pepsi--the age-old debate. While this debate usually revolves around the flavors of these two beverage makers, I am going to take a look at the companies' growth prospects going into 2014.