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General Foods first supplied this quick-cooking rice to the US Army, [2] and then released Minute Rice commercially in 1946. [3] An improved version of the product was released several years later. [1] Minute Rice was heavily marketed throughout the 1950s in magazines including Life and Better Homes and Gardens.
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Ataullah Khan Ozai-Durrani (1898–2 May 1964) was an Afghan inventor, known for inventing a method for preparing instant rice.Ozai-Durrani sold this process to General Foods, which marketed it as Minute Rice: the first quick-cooking convenience white rice product on the US market.
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Instant rice is a white rice that is partly precooked and then is dehydrated and packed in a dried form similar in appearance to that of regular white rice. That process allows the product to be later cooked as if it were normal rice but with a typical cooking time of 5 minutes, not the 20–30 minutes needed by white rice (or the still greater time required by brown rice).
In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice, a brand of parboiled rice. As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million.