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ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...
The term above the line is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). [ 63 ] [ 64 ] The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. [ 65 ]
The Tokyo Times referred to J Rice's subsequently produced "We Pray for You" video, involving largely the same participants as were in Lavie's video, as an example of a trend to use crowdsourcing for charitable purposes. [129] Wikipedia is often cited as a successful example of crowdsourcing, [130] despite objections by co-founder Jimmy Wales ...
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming; Above-the-line deduction, a type of tax deduction in the United States of America; Above the line (advertising), advertising involving mass media; A component of contract bridge scoring
Atlanta-based Bounce TV aired on 36.2 from its launch on September 26, 2011, until September 25, 2017, when the network moved to WSB-TV's digital channel 2.2. [56] At that point, 36.2 went dark, until a new network was announced, but returned to the air As of 17 January 2018 [update] , as an affiliate of This TV , which can be also seen on WANN ...
Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content.
Often, the term is used for matters related to the film's production budget. Above-the-line expenditures reflect the expected line item compensation for an official above-the-line member's role in a given film project. These expenditures are usually set, negotiated, spent and/or promised before principal photography begins.
Student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population. Student marketing is generally realised through student media or ambient marketing on campuses. Student marketing is not the same as Student Union Marketing which concentrates on marketing opportunities only ...
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