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  2. Bluemercury - Wikipedia

    en.wikipedia.org/wiki/Bluemercury

    Bluemercury was founded in 1999 as an online shopping website for luxury cosmetics. [2] The co-founders Marla Malcolm (later Marla Malcolm Beck) became CEO and Barry J. Beck became COO. [ 3 ] [ 4 ] [ 5 ] However, luxury brands that Bluemercury courted were unsure whether they wanted to sell their goods on the internet, while consumers were not ...

  3. Laura Mercier Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Laura_Mercier_Cosmetics

    From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...

  4. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    However, talc is also a mineral, so a talc-based powder could be considered a "mineral makeup"—although most mineral makeup sold makes a point of being talc-free. A "mineral make-up" may be all mineral, part mineral – or contain less than 1% mineral as part of the finished formula.

  5. 19 of the Best Concealers, According to Makeup Artists - AOL

    www.aol.com/19-best-concealers-according-makeup...

    The post 19 of the Best Concealers, According to Makeup Artists appeared first on Reader's Digest. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ...

  6. Makeup by Mario founder on growth: We've 'only ... - AOL

    www.aol.com/finance/makeup-mario-founder-growth...

    Celeb makeup artist Mario Dedivanovic is, after two years in business, carving out his own path with his Makeup by Mario brand. Known for his signature glam looks for A-list celebrities, the ...

  7. Eye shadow - Wikipedia

    en.wikipedia.org/wiki/Eye_shadow

    Base fillers are usually minerals such as mica, talc or kaolin clay, which add bulk and texture to eye shadow. They make up about 30% of eye shadow powders and 25% of cream eye shadows. Mica absorbs moisture, gives the eye shadow shine and luster, and makes it opaque. [12] Mica powders, iron oxides and clays can give color pigments to eye ...