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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
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Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
The Survey of Consumer Finances (SCF) is a triennial statistical survey of the balance sheet, pension, income and other demographic characteristics of families in the United States; the survey also gathers information on the use of financial institutions.
Information on weekly and hourly earnings by detailed demographic group, occupation, education, union affiliation, and full- and part-time employment status. The survey also reports the labor force participation rate, which is the labor force as a percentage of the population, and the ratio of the employed to the total population of the United ...
Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy. [ 1 ] By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area.