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  2. Two-ray ground-reflection model - Wikipedia

    en.wikipedia.org/.../Two-ray_ground-reflection_model

    where is the large-scale (log-normal) fading, is a reference distance at which the path loss is , is the path loss exponent; typically =. [ 1 ] [ 2 ] This model is particularly well-suited for measurements, whereby P L 0 {\displaystyle PL_{0}} and ν {\displaystyle \nu } are determined experimentally; d 0 {\displaystyle d_{0}} is selected for ...

  3. Log-distance path loss model - Wikipedia

    en.wikipedia.org/wiki/Log-distance_path_loss_model

    The log-distance path loss model is a radio propagation model that predicts the path loss a signal encounters inside a building or densely populated areas over long distance. While the log-distance model is suitable for longer distances, the short-distance path loss model is often used for indoor environments or very short outdoor distances.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    A large portion of this revenue was from app install ads, which developers buy on a cost-per-install basis. Another type of advertising is using a tool called buy buttons . Some networks already involve buy buttons or are direct marketers for various products a business wishes to promote on its social media platform.

  5. Nakagami distribution - Wikipedia

    en.wikipedia.org/wiki/Nakagami_distribution

    The Nakagami distribution is relatively new, being first proposed in 1960 by Minoru Nakagami as a mathematical model for small-scale fading in long-distance high-frequency radio wave propagation. [4] It has been used to model attenuation of wireless signals traversing multiple paths [5] and to study the impact of fading channels on wireless ...

  6. Free-space path loss - Wikipedia

    en.wikipedia.org/wiki/Free-space_path_loss

    In telecommunications, the free-space path loss (FSPL) (also known as free-space loss, FSL) is the attenuation of radio energy between the feedpoints of two antennas that results from the combination of the receiving antenna's capture area plus the obstacle-free, line-of-sight (LoS) path through free space (usually air). [1]

  7. Mass marketing - Wikipedia

    en.wikipedia.org/wiki/Mass_marketing

    Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, [1] which supports the idea of broadcasting a message that will reach the largest number of people possible.

  8. Point-to-point Lee model - Wikipedia

    en.wikipedia.org/wiki/Point-to-point_Lee_model

    The Lee model for point-to-point mode is a radio propagation model that operates around 900 MHz. Built as two different modes, this model includes an adjustment factor that can be adjusted to make the model more flexible to different regions of propagation.

  9. Stochastic geometry models of wireless networks - Wikipedia

    en.wikipedia.org/wiki/Stochastic_geometry_models...

    Poisson bipolar network model is a type of stochastic geometry model based on the Poisson process and is an early example of a model for mobile ad hoc networks (MANETs), [2] [31] [44] which are a self-organizing wireless communication network in which mobile devices rely on no infrastructure (base stations or access points). In MANET models ...