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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998. Goto.com later changed its name [ 12 ] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo!
Yellow Pages Singapore acquired Singapore Information Services Pte Ltd, a wholly owned subsidiary of IE Singapore Holdings Pte Ltd, for approximately S$6 million. Singapore Information Services is one of Singapore's leading trade directory publishers, publishing business-to-business trade directories to promote Singapore products and services ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Location of Singapore Singapore is a sovereign island country in maritime Southeast Asia. A global city, it has a highly developed market economy, based historically on extended entrepôt trade and more recently as a financial hub as well. Its economy is known as the most freest, most innovative, most competitive, most dynamic and most business-friendly in the world by various multinational ...
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