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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
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HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22. In January 2014, Beats Music was introduced and launched as a streaming service. [145] Then, in May, technology giant Apple purchased the Beats brand for $3.4 billion. [146]
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The first version of Beatport's web store, Beatport 1.0, was released on January 7, 2004, and consisted of 79 electronic music record labels in its catalog. Half a year later, Beatport was beginning to become recognized after a few collaborations with well-known DJs and partnerships with the technology company Native Instruments. [3]