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Poole's multiple sequence model is a communication theory approach developed by Marshall Scott Poole in 1983. [1] The model focuses on decision making processes in groups, and rejects other widely held communication theories in favor of less linear decision making processes.
Because of the limitations of mediated communication, Nardi and Whittaker (2002) note, "Many theorists imply that face-to-face communication is the gold standard of communication." [14] Mediated communication has been, however, described as preferable in some situations, particularly where time and geographical distance are an issue. [14]
Bona fide group theory is a theoretical perspective of communication in small groups that was initially developed by Linda Putnam and Cynthia Stohl in the 1990s. [1] Intended to provide communication theorists with a valid model of small groups on which to conduct research, this perspective focuses on the principles of communication that take place within naturally formed social groups. [2]
Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena.
The hyperpersonal model is a model of interpersonal communication that suggests computer-mediated communication (CMC) can become hyperpersonal because it "exceeds [face-to-face] interaction", thus affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction. [1]
Many thinkers [a] are now considering how Marxist theory affects the way we think of media and vice versa, at the same time that new media are becoming a major form of communication. Contemporary media theorists often use elements of Marxist theory, such as mediation, to look at how new media affect social relations and lifestyles through their ...
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...
[1] [23] [12] Feedback means that the receiver responds by sending their own message back to the original sender. This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience.