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This Girl Can: Phenomenal Woman is the second wave of ads created by the Sport England, building on the theme of the previous This Girl Can campaign. The first TV ad was released on 24 February 2017, with out-of-home and digital activity starting earlier, in January 2017.
Since women in advertising were generally assigned to cases that only pertained to women, Gerety was the prime copywriter for the job. [4] In 1948, Gerety was assigned to create a slogan that encapsulates the security and eternal romance that comes with owning a diamond.
Their ad slogan, created by Helen Lansdowne, claimed that women who used the soap would have "Skin You Love To Touch". Her copy promised the soap would increase the beauty of one's skin; it offered a color print and a week's supply of the soap for 10 cents. The slogan became so popular that Woodbury used it until the 1940s.
Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with ...
The slogan "We Can Do It!" ... was created for the closing credits of the 2011 superhero film ... the War Advertising Committee, as part of a "Women in War Jobs ...
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
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