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Sen. Amy Klobuchar asked if AT&T was prepared to offer its customers T-Mobile's current pricing plans. Stephenson said AT&T would honor existing T-Mobile contracts, even when customers renewed, as long as they bought similar phones. [15] Gigi Sohn, president of Public Knowledge, testified at the hearing. Sohn stated that at least 1,000 people ...
In 2019 before the merger, T-Mobile President Mike Sievert said in a statement to USA Today, "The digital divide is real and we want to help eliminate it. We have pledged that the new T-Mobile will maintain the existing T-Mobile and Sprint Lifeline program throughout the country indefinitely, barring fundamental changes to today's program." [10]
In March 2013, T-Mobile introduced a new streamlined plan, Simple Choice, for new customers. This is part of an initiative called Un-carrier which drops contracts, subsidized phones, overage fees for data, and early termination fees. [27] In August 2016, T-Mobile introduced T-Mobile ONE as a replacement for Simple Choice.
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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
Mobile virtual network operators (MVNOs) in the United States lease wireless telephone and data service from the four major cellular carriers in the country—AT&T Mobility, Boost Mobile, T-Mobile US, and Verizon—and offer various levels of free and/or paid talk, text and data services to their customers.