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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999, [3] retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby ...
Paoletti summarized the evolution of pink and blue associations with girls and boys: "It is clear that pink-blue gender coding was known in the late 1860s but was not dominant until the 1950s in most parts of the United States and not universal until a generation later." [4]
Google on Monday removed derogatory reviews about McDonald's after the suspect in the killing of UnitedHealth executive Brian Thompson was arrested at its restaurant in Altoona, Pennsylvania ...
ILC Dover initially formed as a branch of the International Latex Corporation, the company founded in 1932 by Abram Spanel and later known as Playtex best known for manufacture of women's undergarments. The International Latex Corporation supported American efforts in World War II with latex products such as attack boats, life rafts, and canteens.
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