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Simms was founded in 1980 by John Simms, a Jackson, Wyoming fishing guide and outfitter. John Simms established the company to manufacture a higher quality of waders and wading equipment than was available at the time. In the mid-1980s, John Simms introduced high quality neoprene waders to the U.S. market. John Simms later sold the company to ...
He worked to expand the company's product offerings beyond fly-fishing items and into clothing and other outdoor merchandise, plus he developed the company's slogan of Escape from the ordinary. [5] During his tenure, Norm Thompson opened its first retail store in 1959, located in Northwest Portland. [ 5 ]
At the time the company had 20 employees and $500,000 in annual sales. In 1966 Perkins established the Orvis fly-fishing school in Manchester, Vermont, which is thought to have been the first of its kind in the United States. His idea was to both to democratize the world of fly casting and at the same time to expand his customer base.
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PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors . [ 2 ]
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