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Nocona made a 16-inch lace-up boot tough enough to survive the oil fields, bringing the wildcatters back for more. [5] In 1981, Nocona Boots merged with Justin Industries, the then parent company of Justin Boots, bringing the two boot-making companies full circle. In 1999, the Nocona plant was shut down and production moved to El Paso, Texas. [6]
Originally known as Lucchese Bros. Boots & Shoes, the company was founded in 1883 in San Antonio, Texas by Salvatore "Sam" Lucchese (1868–1929) and his brothers, all Italian immigrants from Sicily. [ 1 ] [ 2 ] In the beginning, their primary customers were military officers in the United States Army that were stationed at Fort Sam Houston . [ 3 ]
He then changed the name of his boot company to H.J. Justin & Sons. [citation needed] The Justins moved the business to Fort Worth, Texas, in 1925, [5] except for daughter Enid Justin, who believed her father would have wanted the business to remain in Nocona. She later founded Nocona Boots. [6] In 1947, annual sales reached $1 million.
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Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022. [16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry ...
The boots you pick out at Medina's shop may have been made more than 50 years ago, which is a resounding endorsement for their quality. Buying vintage also prolongs the story the boots tell.