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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher , Irving Price , Helen Schelle and Margaret Evans Price .
While Ernest Thornell was the Fisher-Price designer of this toy (from a phone conversation on 8-31-16 between Ernest Thornell and Eric Smith), the Rock-a-Stack is stylistically similar to the earlier Rocky Color Cone wooden stacking toy designed in 1938 by Jarvis Rockwell (brother of Norman Rockwell) for Holgate Toys.
In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses the new Power Wheels lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy [2] – which contributed to a year of record sales for the entire product line.