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As more knowledge and research is known, targeting based on consumers' biology is of growing interest and use to marketers. As "human machines" [ 4 ] being made up of cells controlled by a brain to influence aspects of behaviour, there must be some influence of biology on consumer behaviour and how purchase decisions are made as well.
In biology, field research typically involves studying of free-living wild animals in which the subjects are observed in their natural habitat, without changing, harming, or materially altering the setting or behavior of the animals under study. Field research is an indispensable part of biological science.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from ...
Biology is the science of life. It spans multiple levels from biomolecules and cells to organisms and populations. Biology is the scientific study of life. [1] [2] [3] It is a natural science with a broad scope but has several unifying themes that tie it together as a single, coherent field.
For example, zoology is the study of animals, while botany is the study of plants. Other life sciences focus on aspects common to all or many life forms, such as anatomy and genetics . Some focus on the micro-scale (e.g. molecular biology , biochemistry ) other on larger scales (e.g. cytology , immunology , ethology , pharmacy, ecology).