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KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel's image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which originated in 1956.
A KFC ad campaign, which used the phrase “what the cluck?” to promote a £1.99 lunch deal, has been banned following complaints from parents.
Colonel [a] Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC). He later acted as the company's brand ambassador and symbol.
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
KFC’s attempts at value meals and limited time offerings haven’t resonated with consumers, causing it to struggle against trendier chicken chains, like Wingstop and Raising Cane’s.
Additionally, KFC is offering a new $20 Taste of KFC meal. It includes six pieces of Original Recipe chicken on the bone, four sides—mashed potatoes and gravy, coleslaw, corn and mac & cheese ...
Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. The company's rapid expansion made it too large for Sanders to manage, so in 1964 he sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey .
KFC Rewards loyalty members can purchase a Hatch Restore 2 device with a special discount so they can get more of what they love too. Fair warning: This will likely make you wake up craving more ...