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Auto Trader Group plc, commonly known as Auto Trader, is a British automotive online marketplace and classified advertising business. Auto Trader is listed on the London Stock Exchange trading under the ticker symbol AUTO , and is a constituent of the FTSE 100 Index .
1924 trade advertisement for an elevator company. A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer. [1]The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."
The company was founded by Arnold Clark, who opened his first showroom in 1954 in Park Road in Glasgow.In 1963, Arnold Clark Finance was launched. [3] In the 1960s the company began rental vehicles and in 1968 took over Grant, Melrose and Tennant giving the company an accident repair centre.
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Interest in BYD models since the beginning of Euro 2024 has been led by the Seal, a saloon car. Its Auto Trader adverts have been the fourth-most viewed among EVs in that period, with the Tesla ...
From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers. [10] The immediate impact was a major downsize, with just seven employees at one point, [ 11 ] but it then grew 50% in 2008 and reached 80 employees in 2011. [ 11 ]
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
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