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Since Vargo and Lush published the first S-D logic article, "Evolving to a New Dominant Logic for Marketing", [1] in 2004, S-D logic has become a collaborative effort of numerous scholars across disciplines and it has been continually extended and elaborated (most frequently by Vargo and Lusch). Among the most important extensions have been (1 ...
Vargo’s primary areas of research are marketing theory and thought, service dominant logic (marketing), and consumers’ evaluative reference scales.He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books ...
Term logic treated All, Some and No in the 4th century BC, in an account also touching on the alethic modalities. In 1827, George Bentham published his Outline of a New System of Logic: With a Critical Examination of Dr. Whately's Elements of Logic, describing the principle of the quantifier, but the book was not widely circulated. [12]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Dominant logic relates to the main means a company uses to make a profit. In essence, it is an interpretation of how a company has succeeded. It describes the cultural norms and beliefs that the company espouses. Dominant logic can be useful when applied to corporate diversification. In this sense, dominant logic is a common way of thinking ...
Logic studies valid forms of inference like modus ponens. Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the study of deductively valid inferences or logical truths. It examines how conclusions follow from premises based on the structure of arguments alone, independent of their topic and ...
The (restricted) "first-order predicate calculus" is the "system of logic" that adds to the propositional logic (cf Post, above) the notion of "subject-predicate" i.e. the subject x is drawn from a domain (universe) of discourse and the predicate is a logical function f(x): x as subject and f(x) as predicate (Kleene 1967:74). Although Gödel's ...
In logic, an infinite-valued logic (or real-valued logic or infinitely-many-valued logic) is a many-valued logic in which truth values comprise a continuous range. . Traditionally, in Aristotle's logic, logic other than bivalent logic was abnormal, as the law of the excluded middle precluded more than two possible values (i.e., "true" and "false") for any p