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Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...
Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer ...
Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
English: The former logo of Wal-Mart Stores, Inc., an American multinational retailer corporation running chains of large discount department stores and warehouse stores, which is considered the world's third largest public corporation, its biggest private employer, and its largest retail chain. This logo was used by the chain from 1992 until ...
Durabrand was first started in early 1999 as a brand only made for Wal-Mart stores as a generic brand for electronics, but has grown to be available near-internationally (due to Wal-Mart's global reach). Wal-Mart Germany was the first country to introduce the private label with a lineup in Consumer Electronics.