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In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences of others through appeal and attraction. Soft power is non-coercive, using culture, political values, and foreign policies to enact change.
Means of exercising soft power include diplomacy, dissemination of information, analysis, propaganda, and cultural programming to achieve political ends. [citation needed] Others have synthesized soft and hard power, including through the field of smart power. This is often a call to use a holistic spectrum of statecraft tools, ranging from ...
In politics, hard power is the use of military and economic means to influence the behavior or interests of other political bodies. This form of political power is often aggressive ( coercion ), and is most immediately effective when imposed by one political body upon another of less military and/or economic power. [ 1 ]
Power politics is a theory of power in international relations which contends that distributions of power and national interests, or changes to those distributions, are fundamental causes of war and of system stability. [1] [additional citation(s) needed]
In international relations, the term smart power refers to the combination of hard power and soft power strategies. It is defined by the Center for Strategic and International Studies as "an approach that underscores the necessity of a strong military, but also invests heavily in alliances, partnerships, and institutions of all levels to expand one's influence and establish legitimacy of one's ...
Soft and hard: Soft tactics take advantage of the relationship between the influencer and the target. They are more indirect and interpersonal (e.g., collaboration, socializing). Conversely, hard tactics are harsh, forceful, direct, and rely on concrete outcomes.
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The pun is that, in Spanish, dictadura is "dictatorship", dura is "hard" and blanda is "soft". Analogously, the same pun is made in Portuguese as ditabranda or ditamole . In February 2009, the Brazilian newspaper Folha de S.Paulo ran an editorial classifying the military dictatorship in Brazil (1964–1985) as a " ditabranda ", creating ...