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The Yeomen Warders, who are known colloquially as the "Beefeaters", are the guards of the Tower of London; as of 2020 there were 37 Beefeaters. [1] Beefeaters generally live in the Tower along with their families, which led to the existence of a dedicated pub.
In 1550, for example, the ordinary mustered 105 men, with an additional 300 extraordinary yeomen. Until 1549, the guards at the Tower were numbered among the extraordinary but in that year were raised to the status of ordinary yeomen. There was a considerable wage difference between the two groups.
Hennell was a lieutenant in the Guard at the time, who discovered that there were no records save for one old order book and miscellaneous papers. [ 3 ] : vii Extensive modern research [ 2 ] : vii-viii has been done by Anita Hewerdine for her 1998 doctoral thesis The Yeomen of the King’s Guard 1485-1547 . [ 2 ]
Whitbread also owns the Beefeater restaurant chain (Andrew Matthews/PA) Whitbread’s hotel business fared better in the three months but even there sales were only up 1% on the same period in 2023.
And the St. Regis Bali Bar has a cocktail loosely based on jamu, fortified by Beefeater gin. Stateside, there is also a small yet growing jamu community brewing.
Beefeater Gin is a brand of gin owned by Pernod Ricard and bottled and distributed in the United Kingdom. Beefeater remained in the control of its founding Burrough family until 1987. The Beefeater distillery is one of 24 in London. [1] The name refers to the Yeomen of the Guard who are a bodyguard of the British Monarch. [2]
Vic and Jean Ellis took over the pub in 1979 and Whitbread promised a refurbishment if they returned a profit – which they did within a year. The original brand name was suggested as "Brewery Fayre" but was tweaked. In 1995, 50 outlets were added at a cost of £85 million, taking the total to 280.
Beefeater (membership ended on 31 January 2011) BP (was a launch member, however membership ended on 31 May 2019) Brewers Fayre (membership ended on 1 February 2011) British Gas (left scheme on 30 June 2015) Confused.com; The Daily Mail newspaper [18] Debenhams (was a launch member, however membership ended on 15 February 2008) Dollond & Aitchison