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Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
This page was last edited on 19 January 2021, at 01:25 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
The Thai Wikipedia (Thai: วิกิพีเดียภาษาไทย) is the Thai language edition of Wikipedia. It was started on 25 December 2003. As of January 2025, it has 171,029 articles and 493,681 registered users. [1] As of March 2022, Wikipedia (all languages combined) was ranked 14th in Alexa's Top Sites Thailand. [2]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Bahasa Indonesia; Italiano; ... Services marketing (41 P) O. Service occupations (19 C, 9 P) P. Pay television (9 C, 38 P) S. Service economy (5 C, 3 P) T. Tipping (5 P)
The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
Service management in the manufacturing context, is integrated into supply chain management as the intersection between the actual sales and the customer point of view. The aim of high-performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain.
This page was last edited on 19 January 2020, at 19:07 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.