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Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
A variety of plug lures. Plugs are a popular type of hard-bodied fishing lure, characterized by a specially designed foil at the front end known as the bill or lip.Plugs are widely known by a number of other names depending on the country and region, including crankbait, wobbler, minnow, shallow-diver and deep-diver.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
Today, soft plastic lures take on many forms and hybrids. Hardbody hybrid lures, with a solid plastic front half and soft plastic tail for lifelike action and appearance, are now common. These hybrids often use treble hooks, diving bibs and other features once restricted to hardbody lures.