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Versus was a secondary line of the fashion house Versace, created by Gianni Versace as a gift to his sister Donatella. [citation needed] The first fashion show was held in Milan in 1990 and subsequently collections were presented in New York during Fashion Week. Versus was known for its rock-chic style, which influenced the main collections of ...
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line.The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1]
A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2 ] [ 3 ] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Her business has grown and scaled—a rarity for many independent clothing brands, and especially Black-owned brands—and recalling the fear she felt when first diving into creating Busayo fuels ...
Mossimo was a sportswear and accessories company, founded in 1986 by designer Mossimo Giannulli that was acquired by Iconix Brand Group in 2006. Mossimo specialized in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.