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Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999. [6] Entrepreneur Michael Loeb assisted in the "creation and early funding". [7]
[6] [7] On April 1, 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc. [2] In August 2017, KAYAK acquired the assets of Mundi, a Brazilian metasearch company. [8] [9] On February 21, 2018, the name of the company was changed from The Priceline Group Inc. to Booking Holdings. [10] [11]
Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon. [3] [4] In 2016 Amazon banned the practice of reviewing complimentary products, researchers have shown that the process still continued as of 2021, but without any disclosures. [5]
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