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They are equipped to advise and negotiate targeted media inventory dependent of the briefed key performance indicator. Media agencies act as independent intermediaries that transact in media space and take control of the marketing process once the creative agency has completed its remit of preparing and releasing the targeted creative message.
In 2015, Wasserman acquired Laundry Service, which included Cycle, a network of social media influencers. The advertising agency was named one of the Ad Age agencies to watch in January 2015. [11] In March 2021, Wasserman acquired German based boxing promotional company Team Sauerland.
Haley Kluge has been named creative director of Variety, where she’ll oversee the design and visual language of our weekly print magazine, website and digital channels. Kluge is the first woman ...
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Range Media Partners has announced that Casey Robison will join the company as the head of its new music publishing division. Robison was most recently executive VP of A&R at Hipgnosis Songs ...
Updated April 5, 2023. Haley Katz Bachmann is joining Hearst Magazines as senior vice president of fashion and luxury. She will have oversight of U.S. advertising sales for the luxury and fashion ...
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
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