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Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, [ 1 ] it is regarded as an influential company in the talent agency business and manages numerous clients.
A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate.
The company represented clients in the fields of motion pictures, television, music, publishing, live performance, branded entertainment and new media. Its corporate headquarters were in Constellation Place in Century City, Los Angeles. [2] [3] [4] In 2022, ICM became part of Creative Artists Agency. [5]
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. [1]
MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor. [3] Three years later, the company hired Paul Silverman as its original creative director. [4]
Grey Group is a global advertising and marketing agency with headquarters in New York City, [1] and 432 offices in 96 countries, operating in 154 cities. [2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
Creative Management Associates (CMA) was an American talent booking agency. Co-founded by Freddie Fields and David Begelman , CMA was instrumental in the development of movie stars, prominent directors, and popular musicians.
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. [1] The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey. [2]