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A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price. There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate.
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly ...
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
OMD Worldwide (originally an initialism for Optimum Media Direction) is a media communications agency. [1] [2] It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". [3] Omnicom Media Group is the media services division of Omnicom Group.
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Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
Project Worldwide, sometimes simplified as Project, is a privately held Auburn Hills, Michigan-based advertising holding company.Founded in 2010, the company owns 13 agencies, including George P. Johnson and Partners & Napier, through an employee stock ownership structure.
Written by journalist Doris Willens, who was DDB's Director of Public Relations for 18 years, the book is based on oral histories and interviews with the three founders, the line of the agency's presidents, and key creative and account people. By 1986, four years after Bernbach's death, the agency group had worldwide billings of US$1.67B, 54 ...