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In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
Rhetorical scholar John M. Murphy argues that rhetorical traditions consist of common patterns of language use and organized "social knowledge" of communities that make resources available for the invention of effective arguments. [15] Invention allows these rhetorical traditions to be adapted across cultural differences or situations.
Digital rhetoric is an extension of human communication—taking place in a digital sphere. [1]Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software. [2]
All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how" something is written by introducing the setting in which it was created. [10]
Seen as the simplest form of message production, the fundamental premise of Expressive Design Logic is that “Language is a medium for expressing thoughts and feelings.” [3] [4] This premise is the simplest of the three logics and explains that someone says what they feel. As long as this feeling is conveyed in the message, the message is ...
In rhetoric, an anaphora (Greek: ἀναφορά, "carrying back") is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring clauses, thereby lending them emphasis. [2] In contrast, an epistrophe (or epiphora) is repeating words at the clauses' ends.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The ...