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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb.The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
[12] In 1936 Ray-Ban had been founded as a civilian division of Bausch & Lomb. This style of sunglasses is credited with being one of the first popularized styles of sunglasses to be developed. [16] In its military usage, the sunglasses replaced the outmoded flight goggles used previously, as they were lighter, thinner, and "more elegantly ...
The sunglasses division was continued as Ray-Ban and kept selling well due to effective product placement. By the planned acquisition of other firms, such as Polymer Technology Corporation and Dr. Mann Pharma, existing business areas such as contact lens production were strengthened and new ones were initiated.
Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames. The company operates in two sectors: manufacturing & wholesale distribution, and retail distribution. [36] The house brands include the following: [37] [4]
The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob Marley , The Beatles and ...