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Depth of processing falls on a shallow to deep continuum. [citation needed] Shallow processing (e.g., processing based on phonemic and orthographic components) leads to a fragile memory trace that is susceptible to rapid decay. Conversely, deep processing (e.g., semantic processing) results in a more durable memory trace. [1]
Semantic processing is the deepest level of processing and it requires the listener to think about the meaning of the cue. Studies on brain imaging have shown that, when semantic processing occurs, there is increased brain activity in the left prefrontal regions of the brain that does not occur during different kinds of processing. One study ...
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...
Automatic and controlled processes (ACP) are the two categories of cognitive processing.All cognitive processes fall into one or both of those two categories. The amounts of "processing power", attention, and effort a process requires is the primary factor used to determine whether it's a controlled or an automatic process.
Also called systematic processing, this strategy involves the most elaborate cognitive processing and appears highest on the continuum, as it is the most powerfully affected by mood. The reason substantive processing is most apt to be infused by affect is because mood can affect each stage in the cognition process: attention, encoding ...
Unconscious inference refers to the idea that the human brain fills in visual information to make sense of a scene. For example, if something is relatively smaller than another object in the visual field, the brain uses that information as a likely cue of depth, such that the perceiver ultimately (and involuntarily) experiences depth.
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Information learnt through mnemonics makes use of a form of deep processing: elaborative encoding. It uses mnemonic tools such as imagery in order to encode specific information with the goal of creating an association between the tool and the information. This leads to the information becoming more accessible and therefore leads to better ...