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In science writing, attitude marking is a valuable technique that is used to bring humanity into a body of text. To a non-expert audience, scientific information can seem dry and difficult to consume, and attitude marking allows readers to gauge the way they might feel inclined to react to the information they are taking in.
Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due to the interest in pursuing individual and social goals, an example being the public health campaigns to reduce cigarette smoking. [2]: 1–14
Another example of an interpersonal discourse marker is the Yiddish marker nu, also used in Modern Hebrew and other languages, often to convey impatience or to urge the listener to act (cf. German cognate nun, meaning 'now' in the sense of 'at the moment being discussed', but contrast Latin etymological cognate nunc, meaning 'now' in the sense of 'at the moment in which discussion is occurring ...
The best-known example of criterion-referenced assessment is the driving test when learner drivers are measured against a range of explicit criteria (such as "Not endangering other road users"). (6) Norm-referenced assessment (colloquially known as " grading on the curve "), typically using a norm-referenced test , is not measured against ...
Reiki is a pseudoscience, [327] and is used as an illustrative example of pseudoscience in scholarly texts and academic journal articles. It is based on qi ("chi"), which practitioners say is a universal life force , although there is no empirical evidence that such a life force exists.
The concept of an "essay" has been extended to other media beyond writing. A film essay is a movie that often incorporates documentary filmmaking styles and focuses more on the evolution of a theme or idea. A photographic essay covers a topic with a linked series of photographs that may have accompanying text or captions.
Direct writing assessments, like Writeplacer ESL (part of Accuplacer) or a timed essay test, require at least one sample of student writing and are viewed by many writing assessment scholars as more valid than indirect tests because they are assessing actual samples of writing. [5]
A major issue with the Yale attitude change approach is the fact that it is strictly functional, focusing on a change in attitude and the information processing accompanying it. Other scholars see persuasion as a function of "communication, social influence , and group processes", [ 31 ] taking into account other factors such as social ...