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In their book, Narrative Landmines: Rumors, Islamist Extremism and the Struggle for Strategic Influence, co-authors Daniel Bernardi, Pauline Hope Cheong, Chris Lundry and Scott W. Ruston coin the term narrative IED to help explain the function and danger of rumors in a strategic communication context. Rumors, as narrative IEDs, are low-cost ...
Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [1] [2] [3] Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole. Young ...
Social media can significantly influence body image concerns in female adolescents. [27] Young women who are easily influenced by the images of others on social media may hold themselves to an unrealistic standard for their bodies because of the prevalence of digital image alteration. Social media can be a gateway to Body dysmorphic disorder.
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
Experts from many different fields have conducted research and held debates about how using social media affects mental health.Research suggests that mental health issues arising from social media use affect women more than men and vary according to the particular social media platform used, although it does affect every age and gender demographic in different ways.
Parasocial interaction was first described from the perspective of media and communication studies.In 1956, Horton and Wohl explored the different interactions between mass media users and media figures and determined the existence of a parasocial relationship (PSR), where the user acts as though they are involved in a typical social relationship. [1]
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
An influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...