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  2. Surface web - Wikipedia

    en.wikipedia.org/wiki/Surface_web

    It is the opposite of the deep web, the part of the web not indexed by a web search engine. [2] The Surface Web only consists of 10 percent of the information that is on the internet. [3] The Surface Web is made with a collection of public web pages on a server accessible by any search engine. [4]

  3. Streisand effect - Wikipedia

    en.wikipedia.org/wiki/Streisand_effect

    The original image of Barbra Streisand's cliff-top residence in Malibu, California, which she attempted to suppress in 2003. The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information.

  4. Opposite - Wikipedia

    en.wikipedia.org/wiki/Opposite

    Complementary antonyms are word pairs whose meanings are opposite but whose meanings do not lie on a continuous spectrum (push, pull). Relational antonyms are word pairs where opposite makes sense only in the context of the relationship between the two meanings (teacher, pupil). These more restricted meanings may not apply in all scholarly ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. Clearnet (networking) - Wikipedia

    en.wikipedia.org/wiki/Clearnet_(networking)

    The World Wide Web is one of the most popular distributed services on the Internet, and the surface web is composed of the web pages and databases that are indexed by traditional search engines. "Clearnet" can be seen as the opposite of the term " darknet ", which typically describes the services built on Tor or other anonymity networks, the ...

  7. Antithesis - Wikipedia

    en.wikipedia.org/wiki/Antithesis

    Antithesis (pl.: antitheses; Greek for "setting opposite", from ἀντι-"against" and θέσις "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect.

  8. Antiphrasis - Wikipedia

    en.wikipedia.org/wiki/Antiphrasis

    Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...

  9. Search neutrality - Wikipedia

    en.wikipedia.org/wiki/Search_neutrality

    Search neutrality became a concern after search engines, most notably Google, were accused of search bias by other companies. [5] Competitors and companies claim search engines systematically favor some sites (and some kind of sites) over others in their lists of results, disrupting the objective results users believe they are getting.