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Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands have come together for a global rollout of updated Disney Princess and ...
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With Mattel adding two competing lines, and the expiration of their Disney Princess license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014 ...
In 2021, Disney Channel began to air shorts in the Chibi Tiny Tales series, a loose follow-up to Big Chibi 6 The Shorts, based on the Disney Princess franchise. The first episode, "Moana As Told By Chibi", was released on August 27, 2021. [75] An animated Lego special, Lego Disney Princess: The Castle Quest, was released on Disney+ on